In our modern society, when people want something, they want it now, and it is not different for eCommerce website loading speed. Is delivery speed not a factor of satisfaction? For sure!
What is more frustrating than a slow loading page, especially on a mobile device? No one has the patience to wait for a page to load.
The question now is: how fast should it be? Based on recent surveys, it seems that almost half of eCommerce customers expect the website to load within two seconds. On mobile devices, they set their expectations lower, and they are willing to wait for four seconds. Those expectations may seem unreasonable but it does matter for the user, and your goal is to keep them on your Prestashop eCommerce website and not see them fleeing to your competitors due to lack of performance. The impacts of a slow Prestashop Website cannot be neglected when you realize that it may have such a negative impact on your bottom line revenues.
If you have questions about your Prestashop’s page loading speed, or on our PrestaShop services, don’t hesitate to contact us!
